Misguided Growth in Local Social Ad Spending

An InternetRetailer.com article yesterday reported research by BIA/Kelsey projecting local social media ad spending to hit $2.3 billion in 2015.  Much of the growth is expected to be in display ads (i.e. Facebook banner ads) and non-display ads (i.e. Promoted Tweets).  The reports further notes the hope that Twitter banner ads will develop making advertising easier for small…

Social Gaming, Advertising, & Microearning

A recent study from RockYou surveyed 18+ social gamers has tremendous implications for understanding how multiple revenue models can work together within the Social Web to generate maximum value for each the consumer and marketers.  Social gamers were found to be more receptive to ads within games, more willing to consume ads in exchange for…

The Power of the Like

ComScore recently released a whitepaper entitled, “The Power of the Like.”  The whitepaper reports data stemming from analysis of the social media activity for Starbucks, Bing, and Southwest Airlines.  The data indicate that not only do consumers share ads with thier networks, but those networks constitute a much larger audence than those who are simply…

Who to Watch in 2011

My colleague and research partner Geoffrey Graybeal put together a few names and companies we will be keeping an eye on in 2011 in the world of social media, journalism, digital media, and paid content.  Each of these are implementing some part of the 4M model.  Here’s Geoff’s piece: Innovation” and “entrepreneurship” have become buzz…

Gaming, News, and Micropayments

Recently, the Wall Street Journal’s Tech Europe section published a piece entitled “Online Gamers Want… Higher Price Points?” (by Neil Mcintosh) on the topic of preferred payment structure for online gamers and implications for micropayments.  In the piece, social game maker Sebastien de Halleaux stated that social gamers are asking for higher price points and less…

Interviewed by PBS MediaShift

Great news!  Geof and I just completed an interview with PBS MediaShift’s Tanja Aitamurto.  The blog is doing an article featuring the Modified News Micropayment Model to be published soon.  Of course, I will post on it when the articles runs.  Thanks, Jameson Hayes