A recent Ad Age article announces a huge shift in focus of the Pinterest platform towards online video rolling out full auto-play video for its users and, of course, Promoted Video ads for advertisers wherein brands can purchase Buyable Pins below videos. It is no surprise that Pinterest is going in this direction; online video ad…
“Going viral” has become something of “The Holy Grail” of advertising since the advent of the Social Web and now even more so with the Mobile Social Web. In fact, agencies and brand advertisers rank “sharing via social networks” as a top metric for evaluating online success (Adap.TV 2012). Through my research and consultation with…
Today Adam Kleinberg, CEO of Traction, wrote an insightful piece calling Facebook’s acquisition of Whatsapp Zuckerberg’s second shot at keeping to his social principles. The article points out that the Facebook founder relentlessly fought advertising on Facebook until the company went public. Now, with advertising inundating newsfeeds, audiences are migrating away from the platform. Further, brands are…
The Guardian’s Jessica Twentyman recently wrote an interesting piece entitled “The secret to viral video marketing” reviewing 2013′s successes in an effort to key in on how campaigns “go viral.” The piece illustrates well how much we still have to learn in regards to optimizing for viral success. While some important points are made, a major insight…
An InternetRetailer.com article yesterday reported research by BIA/Kelsey projecting local social media ad spending to hit $2.3 billion in 2015. Much of the growth is expected to be in display ads (i.e. Facebook banner ads) and non-display ads (i.e. Promoted Tweets). The reports further notes the hope that Twitter banner ads will develop making advertising easier for small…
A recent study from RockYou surveyed 18+ social gamers has tremendous implications for understanding how multiple revenue models can work together within the Social Web to generate maximum value for each the consumer and marketers. Social gamers were found to be more receptive to ads within games, more willing to consume ads in exchange for…
ComScore recently released a whitepaper entitled, “The Power of the Like.” The whitepaper reports data stemming from analysis of the social media activity for Starbucks, Bing, and Southwest Airlines. The data indicate that not only do consumers share ads with thier networks, but those networks constitute a much larger audence than those who are simply…
My colleague and research partner Geoffrey Graybeal put together a few names and companies we will be keeping an eye on in 2011 in the world of social media, journalism, digital media, and paid content. Each of these are implementing some part of the 4M model. Here’s Geoff’s piece: Innovation” and “entrepreneurship” have become buzz…
Recently, the Wall Street Journal’s Tech Europe section published a piece entitled “Online Gamers Want… Higher Price Points?” (by Neil Mcintosh) on the topic of preferred payment structure for online gamers and implications for micropayments. In the piece, social game maker Sebastien de Halleaux stated that social gamers are asking for higher price points and less…
(August 2010) PBS MediaShift published a great article (click below) on the “Modified News Micropayment Model” that Geoffrey Graybeal and I proposed at the International Symposium on Online Journalism in April. The interview was a great opportunity to answer some of the questions people have had for us regarding the model as the quotes in…
Great news! Geof and I just completed an interview with PBS MediaShift’s Tanja Aitamurto. The blog is doing an article featuring the Modified News Micropayment Model to be published soon. Of course, I will post on it when the articles runs. Thanks, Jameson Hayes
A more detailed post will come once I am at liberty to disclose all details. However, the 4M has received attention nationally and internationally. The article has been accessed in more than 20 different countries. A company in Hong Kong has developed the technical side of model implementation and contacted us. We are currently in…
