About

Hello and thanks for visiting!  I am a scholar of advertising at the University of South Florida and a principal at Lede L.L.C.  Both my scholarly research and consulting work is in the area emerging media marketing and economics.  My academic work has been featured in journals including the Journal of Interactive Marketing, the Journal of Advertising, the Journal of Interactive Advertising,  the Journal of Current Issues and Research in Advertising,  the International Journal of Media Management,  and Journal of Media Business Studies.  Industry press such as PBS Mediashift has highlighted my work as well.

This blog serves as a conduit for sharing research insights as well as offering commentary on current events in the digital/social marketplace.

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