The Power of the Like

ComScore recently released a whitepaper entitled, “The Power of the Like.”  The whitepaper reports data stemming from analysis of the social media activity for Starbucks, Bing, and Southwest Airlines.  The data indicate that not only do consumers share ads with thier networks, but those networks constitute a much larger audence than those who are simply…

Who to Watch in 2011

My colleague and research partner Geoffrey Graybeal put together a few names and companies we will be keeping an eye on in 2011 in the world of social media, journalism, digital media, and paid content.  Each of these are implementing some part of the 4M model.  Here’s Geoff’s piece: Innovation” and “entrepreneurship” have become buzz…