Whatsapp with Why Facebook’s Social Mission Needs Microearning

Today Adam Kleinberg, CEO of Traction, wrote an insightful piece calling Facebook’s acquisition of Whatsapp Zuckerberg’s second shot at keeping to his social principles. The article points out that the Facebook founder relentlessly fought advertising on Facebook until the company went public.  Now, with advertising inundating newsfeeds, audiences are migrating away from the platform. Further, brands are…

The ‘REAL’ secret to viral video marketing

The Guardian’s Jessica Twentyman recently wrote an interesting piece entitled “The secret to viral video marketing” reviewing 2013′s successes in an effort to key in on how campaigns “go viral.”  The piece illustrates well how much we still have to learn in regards to optimizing for viral success. While some important points are made, a major insight…

Misguided Growth in Local Social Ad Spending

An InternetRetailer.com article yesterday reported research by BIA/Kelsey projecting local social media ad spending to hit $2.3 billion in 2015.  Much of the growth is expected to be in display ads (i.e. Facebook banner ads) and non-display ads (i.e. Promoted Tweets).  The reports further notes the hope that Twitter banner ads will develop making advertising easier for small…

Social Gaming, Advertising, & Microearning

A recent study from RockYou surveyed 18+ social gamers has tremendous implications for understanding how multiple revenue models can work together within the Social Web to generate maximum value for each the consumer and marketers.  Social gamers were found to be more receptive to ads within games, more willing to consume ads in exchange for…

Gaming, News, and Micropayments

Recently, the Wall Street Journal’s Tech Europe section published a piece entitled “Online Gamers Want… Higher Price Points?” (by Neil Mcintosh) on the topic of preferred payment structure for online gamers and implications for micropayments.  In the piece, social game maker Sebastien de Halleaux stated that social gamers are asking for higher price points and less…