The ‘REAL’ secret to viral video marketing

The Guardian’s Jessica Twentyman recently wrote an interesting piece entitled “The secret to viral video marketing” reviewing 2013′s successes in an effort to key in on how campaigns “go viral.”  The piece illustrates well how much we still have to learn in regards to optimizing for viral success. While some important points are made, a major insight…

The Power of the Like

ComScore recently released a whitepaper entitled, “The Power of the Like.”  The whitepaper reports data stemming from analysis of the social media activity for Starbucks, Bing, and Southwest Airlines.  The data indicate that not only do consumers share ads with thier networks, but those networks constitute a much larger audence than those who are simply…