UGA  research shows viral ads spread due to two types of social sharing by Molly Berg

EXCERPT: Athens, Ga. – In August 2013, Americans watched viral video ads 22.8 billion times. According to a new study conducted by the University of Georgia, this has to do with two processes of social Web sharing: referral and coreferral. Understanding the decision-making process could help brands expand their content.

The study, published in the Journal of Interactive Advertising, examined viral ads and how they were passed through social networks. Viral ads are defined as unpaid, peer-to-peer content passed along by online users. Unlike regular viral videos, viral ads communicate branded content. Popular examples include Volkswagen’s “The Force” and Coca-Coca’s “Small World Machines.”…


PBS MediaShift: Can Social Micro-Earnings Help Micropayments Work for News? by Tanja Aitamurto

(August 2010) PBS MediaShift published a great article (click below) on the “Modified News Micropayment Model” that Geoffrey Graybeal and I proposed at the International Symposium on Online Journalism in April.  The interview was a great opportunity to answer some of the questions people have had for us regarding the model as the quotes in the piece flesh out.  Thanks to MediaShift for the opportunity to get more exposure and engage the conversation on the issue of paid content.


2010 ISOJ Research Panel

(April 2010) The video below of a copulation video of the research panel my research colleague Geoffrey Graybeal and I participated in.  The beginning features clips of our presentation of our Modified News Micropayment Model designed to allows news organizations to viably charge for journalism online by maximizing the potential of the Social Web.


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