Presentations

CONFERENCE PRESENTATIONS:

Hayes, J.L., Shan, Y., & Applequist, J. (2016). Interpersonal, Brand, & Social Network Trust in Viral Advertising Referral & Referral Acceptance. Presented at the annual conference of the American Academy of Advertising, March 17-20, Seattle, WA.

 Brand Interpersonal and Social Network Trust in Referral and Referral Acceptance

AAA2016

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Kim, K., Hayes, J.L., & Avant, A. (2015). Thirty Years of Advertising Research in Leading Communication and Marketing Journals: Learning from the Parent Disciplines. Presented at the annual conference of the American Academy of Advertising, March 26, 29. 2015.

Thirty Years of Advertising Research in Leading Comm and Mkt Journals

AAA2015

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Hayes, J.L. (2014). The Social Exchange of Viral Ads. Presented at the annual conference of the American Academy of Advertising. March 28-30, Atlanta, GA.

The Social Exchange of Viral Ads

Social Excahnge of Viral Ads

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Burton, R., Hayes, J.L., & Hollifield, C.A. (2011). Avoiding the future: Local advertisers and the challenge of the changing media placement market. Presented at the annual conference of the American Academy of Advertising, April 7-10, Mesa, AZ.

Avoiding the Future Presentation

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Graybeal, G.M. & Hayes, J.L. (2010). All the news that’s fit to pay for online: The Case of a Modified News Micropayment Model. Presented at the 11th annual International Symposium on Online Journalism in Austin, Texas.

Modified Media Micropa0yment Model


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Hayes, J.L., Reichert, T., & Ayrault, J. (2010). Reconsidering the Presence and Prominence of Sexual Content in Prime-Time Network Promos: An Extension and Update. Presented at the annual conference of the Broadcast Educators Association, Las Vegas, NV.

Reconsidering the Presence and Prominence of Sexual Content

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PROFESSIONAL PRESENTATIONS:

Krugman, D.M. & Hayes J.L. (2010). Corporate Brand Advertising. Presented to the LG Corporation.

Corporate Brand Advertising

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Hayes, J.l. (2008). AGCO Advantage Questionnaire Analysis. Presented to the AGCO Corporation in Atlanta, Georgia in May 2008.

AGCO Advantage Questionnaire Analysis

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