Hayes, J.L., Shan, Y., & Applequist, J. (2016). Interpersonal, Brand, & Social Network Trust in Viral Advertising Referral & Referral Acceptance. Presented at the annual conference of the American Academy of Advertising, March 17-20, Seattle, WA.
Kim, K., Hayes, J.L., & Avant, A. (2015). Thirty Years of Advertising Research in Leading Communication and Marketing Journals: Learning from the Parent Disciplines. Presented at the annual conference of the American Academy of Advertising, March 26, 29. 2015.
Hayes, J.L. (2014). The Social Exchange of Viral Ads. Presented at the annual conference of the American Academy of Advertising. March 28-30, Atlanta, GA.
Burton, R., Hayes, J.L., & Hollifield, C.A. (2011). Avoiding the future: Local advertisers and the challenge of the changing media placement market. Presented at the annual conference of the American Academy of Advertising, April 7-10, Mesa, AZ.
Graybeal, G.M. & Hayes, J.L. (2010). All the news that’s fit to pay for online: The Case of a Modified News Micropayment Model. Presented at the 11th annual International Symposium on Online Journalism in Austin, Texas.
Hayes, J.L., Reichert, T., & Ayrault, J. (2010). Reconsidering the Presence and Prominence of Sexual Content in Prime-Time Network Promos: An Extension and Update. Presented at the annual conference of the Broadcast Educators Association, Las Vegas, NV.
Krugman, D.M. & Hayes J.L. (2010). Corporate Brand Advertising. Presented to the LG Corporation.
Hayes, J.l. (2008). AGCO Advantage Questionnaire Analysis. Presented to the AGCO Corporation in Atlanta, Georgia in May 2008.